CAN threatens lawsuit against Peak Milk makers over Good Friday advert

CAN threatens lawsuit against Peak Milk makers over Good Friday advert

Juliet Buna

The Christian Association of Nigeria says it will press charges against FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk at the recent social media advert by , which used the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday.

According to a release by CAN’s General Secretary on Monday, Barr. Joseph Daramola, the religious body described the advert as insensitive, offensive, and totally unacceptable.

The statement reads “We find this advert to be insensitive, offensive, and totally unacceptable.

“Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins.

“It is not a day to be used for crass commercial purposes.

The Christian body said the FrieslandCampina WAMCO Nigeria PLC’s action is not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond.

“We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.

“We are considering sanctions against FrieslandCampina WAMCO Nigeria PLC, including a boycott of their products by our members and all well-meaning Nigerians who share our concerns.

“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately.

“We recall a similar incident in the past when Sterling Bank Plc. used a crucifixion imagery to promote their product. We condemned it then, and we condemn it now,” the statement partly read.